Kural 713 |The Importance of Understanding the Audience

**Original Quote in Tamil:**

அவையறியார் சொல்லன்மேற் கொள்பவர் சொல்லின்

வகையறியார் வல்லதூஉ மில்.

```

**Translation:**

"Failing to assess an audience before venturing to speak is to be unaware of the way of words and remain ineffective."

**Word by Word Meaning:**

- **அவை அறியார்** - Those who do not understand the audience

- **சொல்லல்** - Speaking

- **மேற்கொள்பவர்** - Those who undertake

- **சொல்லின்** - Of words

- **வகை அறியார்** - Do not understand the type

- **வல்லது** - Capability

- **ஊஉம் இல்** - Does not have

**Insights and Reflections:**

This Kural emphasizes the importance of knowing one's audience before speaking. It points out that speaking without understanding the audience's background, mood, and context is ineffective and shows a lack of wisdom. It underscores the idea that communication should be tailored to the listener for it to be impactful.

**Example/Analogy:**

Imagine a doctor giving a detailed explanation of a complex medical procedure to a child. The child would not understand, and the explanation would be pointless. Similarly, speaking without considering the audience is like speaking in a language the listener does not understand.

**Highlights:**

- Know your audience before speaking.

- Tailor your communication for effectiveness.

- Understanding the context is key to impactful speech.

**Relevance to Modern Life:**

In today's world, effective communication is crucial in all fields, be it business, education, or personal relationships. This Kural is a reminder to always consider who you are speaking to and to adjust your message accordingly to ensure it is understood and appreciated. Whether giving a presentation, teaching a class, or having a conversation, knowing your audience can make all the difference.